MiracleCartes: An Integrated Omni-channel Platform for Better Customer Retention
According to a research by Bain & Company, acquiring new customers is 5-25 times more expensive than retaining the existing customers and increasing customer retention rate by 5 percent helps increase profits by 25-95 percent. Such is the role of customer loyalty in maximizing profits for B2C businesses. Realizing the potential of customer loyalty, a large number of businesses have started investing in technology deployments as a part of customer loyalty programs for customer retention, making a strategic shift from conventional customer acquisition and product-centric marketing strategies. However, in spite of the implementation of technology platforms, not many businesses succeed in improving customer retention owing to lack of adequate data points, and ambiguities as to what and when to implement while pursuing customer loyalty. This is where MiracleCartes, a Technology Marketing company has positioned itself in the industry, helping businesses optimize their customer engagements for better customer retention by delivering an integrated customer loyalty platform.
Improving Customer Loyalty Using ‘Earn and Burn’ Mechanism
MiracleCartes’ Omni-channel customer engagement platform caters to the needs of businesses across various industry segments such as Retail, Auto, Banking & Finance, Hospitality, Sports & Fitness etc., enabling them to identify and nurture the customers. “We engage with our clients to understand their perspective towards their customers and vision for customer loyalty, and accordingly customize the platform to suit their specific requirements and align with their business goals. We address their unique pain points such as technology gaps and lack of customer data etc. and map their short term and longterm business goals. Once business goals are mapped and expectations are set, then it becomes easier to implement the solution. We also educate them about the long term
We engage with our clients to understand their perspective towards their customers and vision for customer loyalty, and accordingly customize the platform to suit their specific requirements and align with their business goals
Improving Customer Loyalty Using ‘Earn and Burn’ Mechanism
MiracleCartes’ Omni-channel customer engagement platform caters to the needs of businesses across various industry segments such as Retail, Auto, Banking & Finance, Hospitality, Sports & Fitness etc., enabling them to identify and nurture the customers. “We engage with our clients to understand their perspective towards their customers and vision for customer loyalty, and accordingly customize the platform to suit their specific requirements and align with their business goals. We address their unique pain points such as technology gaps and lack of customer data etc. and map their short term and longterm business goals. Once business goals are mapped and expectations are set, then it becomes easier to implement the solution. We also educate them about the long term
benefits of implementing the platform and help them make the most of it,” elaborates Rakesh Jadhav, Co-Founder & Director, MiracleCartes. The SaaS based platform – iGainspark works on Earn and Burn mechanism and empowers business owners to identify customers and engage with them in an insightful manner by capturing key customer demographics that help drive more targeted and focused campaigns.
Systematic Surveys for Targeted Campaigns and Exhaustive Array of APIs for Ease of Integration
Customer loyalty is neither built in a day nor is it a onetime reward. Gaining customer loyalty is a continuous process. “Though our customer engagement platform comes with many features, we do not recommend implementing all features on day-1. We implement feature(s) depending on the client’s current state and scenario of business. For example, after few months into implementation, the businesses use the feature of systematic surveys wherein they can create and conduct their own surveys (without relying on any 3rd party surveys solution provider). The in-built sentiment analytics in the surveys help businesses understand the pulse of their customers well and hence implement more targeted campaigns,” informs Rakesh. A set of 85 plus APIs/Connectors of the platform, helps business owners integrate the platform with third-party applications such as Online Portal, PoS (Point of Sale), Payment Gateways etc. to enable ease of operations.
Recently, the company has successfully implemented a custom built customer loyalty platform for a leading hospitality management company in East Africa that has 70 percent market share in the region. MiracleCartes plans to have many more implementation case studies in this sector through its partnership with the Hospitality management company. Currently, the company operates through indirect channels wherein it partners with loyalty professionals and organizations to deliver services; however, the company is planning to directly cater, with their platform, to the end users in the near future.
Systematic Surveys for Targeted Campaigns and Exhaustive Array of APIs for Ease of Integration
Customer loyalty is neither built in a day nor is it a onetime reward. Gaining customer loyalty is a continuous process. “Though our customer engagement platform comes with many features, we do not recommend implementing all features on day-1. We implement feature(s) depending on the client’s current state and scenario of business. For example, after few months into implementation, the businesses use the feature of systematic surveys wherein they can create and conduct their own surveys (without relying on any 3rd party surveys solution provider). The in-built sentiment analytics in the surveys help businesses understand the pulse of their customers well and hence implement more targeted campaigns,” informs Rakesh. A set of 85 plus APIs/Connectors of the platform, helps business owners integrate the platform with third-party applications such as Online Portal, PoS (Point of Sale), Payment Gateways etc. to enable ease of operations.
Recently, the company has successfully implemented a custom built customer loyalty platform for a leading hospitality management company in East Africa that has 70 percent market share in the region. MiracleCartes plans to have many more implementation case studies in this sector through its partnership with the Hospitality management company. Currently, the company operates through indirect channels wherein it partners with loyalty professionals and organizations to deliver services; however, the company is planning to directly cater, with their platform, to the end users in the near future.
