Dell launches Apex as-a-service solution for multi-cloud platforms By CIOReviewIndia Team

Dell launches Apex as-a-service solution for multi-cloud platforms

CIOReviewIndia Team | Thursday, 06 May 2021, 04:16 IST

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Dell launches Apex as-a-service solution for multi-cloud platformsDell Technologies is lifting the curtain on its long-term as-a-service strategy that will impact the way Dell develops future products, sells solutions to customers and enables channel partners to drive recurring revenue.

Project Apex aims to make simpler how customers and channel partners access Dell’s as-a-service portfolio, from servers and hyperconverged infrastructure to PCs and client offerings, starting with the launch of Dell Technologies Storage as a Service.

“Directionally, this is the way the industry is going,” stated Scott Winslow, president of Winslow Technology Group, a Waltham, “If you look at buying patterns, more and more customers are looking to buy as a service. It simply takes a capital expense and becomes an operating expense. Customers are looking for flexibility to easily and quickly expand, and that’s what as a service does. It’s taking a lot from public-cloud-type consumption models.”

By 2024, more than 75 percent of infrastructure at the edge and over 50 percent of all data center infrastructure will be consumed as a service, according to research firm IDC.

Project Apex will unify Dell Technologies’ as-a-service and cloud strategies, technology offerings and go-to-market efforts to provide a consistent experience wherever a workload runs, including on-premises, at the edge or in public clouds.

Sam Grocott, senior vice president of product marketing at Dell Technologies, stated Project Apex is the culmination of years of work from Dell around as-a-service and consumption-based offerings, which will become the driving factor both externally and internally at Dell.

“This is directionally where we’re going with the portfolio that will bring those solutions together and allow us to simplify not only how we message and deliver these solutions to customers, but even internally this is a transformation across the company,” stated Grocott. “This is how we sell products, how we market products, how we build products, how we finance products the whole end-to-end value chain is moving toward Project Apex. It will ultimately deliver the industry’s most flexible and simplest as-a-service experience for on-premises infrastructure.”

The company unveiled Project Apex at its virtual Dell Technologies World Digital Experience conference, where Dell also announced the first as-a-service offering for Project Apex, Dell Technologies Storage as a Service.

Dell’s new Storage as a Service is an on-premises as-a-service portfolio of scalable and elastic storage resources that will offer block and file data services and a broad range of enterprise-class features. Storage as a Service, which will become generally available in the first half of 2021, is a turnkey managed service that will be provided by Dell Technologies or a channel partner.

Another significant launch for Project Apex is the new Dell Technologies Cloud Console. The console provides customers with a single, self-service online interface to manage every aspect of their cloud and as-a-service strategy.

“Customers will be able to browse a marketplace, choose which cloud products and services and solutions they want, then actually order and transact an as-a-service solution for their business,” stated Grocott. “Our customers are also going to be able to deploy workloads and manage multi-cloud resources, they’re going to be able to monitor their costs in real time and add cloud and as-a-service solutions with just a few clicks.”

Winslow said Dell is better enabling channel partners to turn traditional data center sales into recurring revenue.

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